About

Winston J Perez

Author/Founder of Concept Modeling

As featured in The New York Times, Winston J Perez is the founder of Concept Modeling, and an award winning author, who works on Hollywood movies, high-end technologies, businesses—everything and anything, deconstructing them down to their core or essence.

Following a journey of over 48 years, Winston's work centers on his moment of discovery of the discipline of Concept Modeling in 1989.

For the first time, Winston is now presenting the discipline of concept modeling with a master course.

Responding to professional requests, Winston is also offering a separate course on AI, generated from a Concept Modeling deep-dive, deconstruction of AI which you can only find here. Cool.

Background on Winston: What people are saying

Winston's Concept Modeling work is winning high praises from influential people and media like The New York Times, Publishers Weekly's BookLIfe Prize, Deadline.com and others.

This summer Winston is releasing a book that uses concept modeling to deconstruct baseball—oh yeah—and prove baseball comes from the US, and not Europe as many have suggested. Even if baseball is not your thing—is that possible?—the book is a great example of 1) applying concept modeling 2) why the deconstruction of baseball may just change everything. Kind-a cool!

The New York Times Was Ahead of the Curve

The New York Times did a full-page feature on Winston and Concept Modeling over ten years ago, when his work was bleeding edge. We're now just at the edge thanks to emerging tech like AI. Concept modeling can help people who are facing major changes coming everyone's way.

Could Winston's Work Actually Rock the Foundations of the Business World?-Find out!

What is business built on? Ideas, and of course money—but first comes an idea. But what are ideas built on? Think about it—Do people really know that answer? Ideas are built on concept. But what is concept?—here is the hint. Einstein was not an idea guy—like many of the great discovers in history, he was a concept guy. You will learn that critical difference here—and understand the stuff genius is made of. Kind-a cool!

A Book that Defies All Categories and Expectations

There is a little hint here: Winston's book placed high in a business category, yet the book also covers movies, music, art, philosophy, history, blindsight, and even the immortal peanut butter and jelly sandwich. Oh yeah! If you still hold your child-like curiosity, bite into the fascinating world of ... Concept.

Taking the Gambling Out of the Movie Game

Although Silicon Valley & Techies give them a run for their money, Hollywood still holds the greatest creative minds anywhere. But what are successful movies driven by? Stories? Scripts? Production value? Acting?—Do you know? Does anyone know?

Film-making continues to develop its knowledge and methodologies. Winston's work in Hollywood deep dives into the final layer—that hidden layer that goes deeper than all of the above. That deepest layer probably represents the final piece of the puzzle in taking the gee-normous risk out of Hollywood box office profits. Concept Modeling movies takes them out of the high-risk, gut-feeling gamble. Not bad, even great at times, but risky.

Join the Growing Waiting List -Mention Our Film Module in Contacting Us

Lean Startup is for The Birds

Did that upset you? OK then. Go ahead. Fail fast.

If that upset you, you just proved Winston's point. Lean Startup should never be an entrepreneurial-community religion. For example, what sports coach would tell their team to "fail fast?" Does that make common sense? No.

Your idea should be about, well, your idea—not a methodology fundamentally built on trial and error at its core. Nikola Tesla would never have approved of that. T&E what? Everybody who seriously tried that strategy in the early history of flying most likely died.

O.K., so here's the truth: Winston loves birds—so in a twist, perhaps you made an assumption off an old cliche. He also believes Eric Ries was brilliant in capturing the way of the world did things since ancient times: Trial & Error. But there simply is a much better way. As you will discover in this course, the Wright Brothers and Nikola Tesla prove that to be the truth.

APPLY NOW—Let Your Skills and Ideas Really Take Flight

Concept Modeling is Simply How it All Works

All disciplines are Concept-based. You learn by studying concepts inherent in the disciplines being taught. But they would never teach you physics or finance without teaching you math first, right? Why not learn concept itself?

So, for the first ever, or anywhere, the discipline at the heart of all other disciplines is captured in a master course. But this one is so fun, because it is the stuff eureka moments are made of. Now think of what that could do for your work or idea. Concept is the secret sauce driving everything else.

Scientific Revolutions Change How we Look at the Physical World

—What happens if we do the same for the abstract world?

Everything changes: Because "...it is the abstract world that dictates how the physical world functions." - Winston J Perez

What's Up With That?

Philosophy. Music. Art. Even Bugs. They are built on hidden concepts. It gets down to that!

Why Concept Modeling? Do The Winston Test:

Ask someone... "What's an idea? Your definition?" Then wait.

Give them ten to fifteen seconds. Then ask, "is that your final answer?" In other words, lock them down. Then ask—and do it just like this—"Well, what's a concept then?" Note the confusion.

When you ask ten people, you will begin to notice the confusion around something we all kind-a know, right? Perhaps some have answers, even good answers, but as you will learn in this course—close is not good enough. It is extraordinary to think that all of history or human progress has been dependent on something which, as it turns out, humans are actually confused about: Ideas vs. concept. If you like, send us your results: [email protected]

TAKE A COURSE ON HOW THE ABSTRACT WORLD—IDEAS AND CONCEPT—ACTUALLY WORKS